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Press

We regularly get questions from media outlets to help them write articles like:

  • 'Genericide': Brands destroyed by their own success 
  • 'Genericide': When brands get too big 
  • Google has avoided death by genericide for now—but not these brands
  • "Chanel-esque" Jackets, Uber as a Verb, and the Power (and Risks?) of the All-Encompassing Trademark

Send your press request through the contact form. We can help you in different languages.