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We regularly get questions from media outlets to help them write articles like:
- 'Genericide': Brands destroyed by their own success
- 'Genericide': When brands get too big
- Google has avoided death by genericide for now—but not these brands
- "Chanel-esque" Jackets, Uber as a Verb, and the Power (and Risks?) of the All-Encompassing Trademark
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